As an ardent supporter of the arts and the sharing of important ideas, WeTransfer found a fitting partner in the Los Angeles-based art and activism festival, Into Action: a self-described “Celebration of Community Power and Cultural Resistance” that took place over 10 days in January 2018, bookended by Martin Luther King Jr. Day and the second annual Women’s March.
Stink Studios and WeTransfer sought to further the energy of the festival, and incite continued activism beyond its walls — so, we created a downloadable festival using wetransfer.com that houses artworks, resources, and programming into a democratized toolkit for inspiration and action.
To promote the festival in both its physical and digital forms, we designed posters and wheatpasted them throughout LA during the week of the event. This look and feel extended into motion as we announced the download on social media. Social coverage included daily artwork features from the gallery alongside event details and typographic mantras evocative of protest rallying cries. Our work garnered over 15.5 million impressions on-platform for WeTransfer, and the campaign's social reached 1,550,136 with 285,674 clickthroughs.
AGENCY — STINK STUDIOS
EXECUTIVE PRODUCER — JACINTE FARIA
CREATIVE DIRECTOR — YEGO MORAVIA
ASSOCIATE CREATIVE DIRECTOR — TIM BLOUNT
ART DIRECTOR — STEVE OLIMPIO
JR ART DIRECTOR — SARA HAAS
PRODUCER — SEAN QUINN