Hi, I’m Sara.
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I’m a motion designer and art director, currently working at TikTok. UCLA alumna, gardening enthusiast, avid reader. ![]()
Living in Los Angeles, California.![]()
Living in Los Angeles, California.
We make innovative effects and creative tools to help TikTok users around the world express themselves.
PROJECT: Highlights from the 85+ effects I have made for TikTok so far.
ROLE: Main designer for all effects pictured. This typically includes pitching a concept or responding to a brief, art direction, visual design, motion design, collaboration with engineers, playtesting, collaboration with QA, PR, and Legal.
PROJECT: We created a new system of animated UI prompts to increase user comprehension and engagement with creation tools in-app.
ROLE: Concepts, motion design, AB testing, iteration.
In collaboration with UI designer teammate.
PROJECT: Highlighting a sliver of the varied types of users and use cases we design for.
ROLE: Main designer for all effects pictured.
PROJECT: Brands come to TikTok to advertise and build engagement.
Some commission custom branded effects to increase brand awareness and encourage users to post organic content.
TEAM: North American Effects Team / User Experience Design department
ROLE: Specified in video per project, but typically motion design and UX refinements to help the client’s vision work within the technical constraints of the app.
What if there were tools that knew you have better things to do? Welcome to WeTransfer. Please Leave.
What if there were tools that knew you have better things to do? Welcome to WeTransfer. Please Leave.
CLIENT: WeTransfer
TEAM: Made at Stink Studios. Production: Iliana Hekimian, Paul Muhlbach
Creative: Yego Moravia, Steven Olimpio, Sara Haas, Matthew Hollis
ROLE: motion design, art direction, social design
CAMPAIGN RESULTS: Generated buzz and earned media from AdAge, Creative Review, The Drum, ItsNiceThat, and AdWeek
03
For WeTransfer’s first-ever brand campaign, we celebrated the creativity of their users with a simple message:
For WeTransfer’s first-ever brand campaign, we celebrated the creativity of their users with a simple message:
You make. We transfer.
CLIENT: WeTransfer
TEAM: Made at Stink Studios. Production: Jacinte Faria, Sean Quinn.
Creative: Yego Moravia, Tim Blount, Steven Olimpio, Sara Haas.
ROLE: motion design, social design, art direction
CAMPAIGN RESULTS: Brand perception improved +26% trustworthiness and +52.6% simplicity/ease of use
04
We created a social campaign starring A$AP Ferg and James Harden to help Beats by Dre introduce a line of limited-edition headphones.
CLIENT: Beats by Dre
TEAM: Creative: Yego Moravia, Steven Olimpio, Sara Haas, Ian Watt.
Production: Omid Fatemi, Anneliese Sloves.
ROLE: motion design, video editing & vfx
05
We created an interactive web experience for the 40th anniversary of the Golden Record, sponsored by WeTransfer.
CLIENT: WeTransfer
TEAM: Made at Stink Studios. Production: Jacinte Faria, Sean Quinn.
Creative: Yego Moravia, Nick Fearnley, Emil Karlsson, Sara Haas, Ian Watt.
ROLE: visual design, interaction design, motion design
06
We developed a social campaign to help the Los Angeles County Museum of Art drive traffic to their cutting-edge exhibit, 3D: Double Vision.
CLIENT: LACMA
TEAM: Made at Stink Studios. Production: Anneliese Sloves.
Creative: Yego Moravia, Sara Haas, Jules Kris, Esther Park, Habin Koh. Development: Will Kent-Daggett.
ROLE: social design, motion design, art direction
07
Beautycounter is an industry-leading clean beauty brand. We highlighted their ethos on topics ranging from safer ingredients, to legislative advocacy, and ethical supply chain practices in a series of social films.
CLIENT: Beautycounter
TEAM: Creative: Yego Moravia, Sara Haas, Emil Karlsson, Sarah Zoraya.
Production: John Mendoza.
ROLE: motion design, visual design, art direction
08
We helped WeTransfer extend the reach of an arts activism festival from DTLA to the world.
CLIENT: WeTransfer
TEAM: Creative: Yego Moravia, Steven Olimpio, Sara Haas.
Production: Sean Quinn.
ROLE: social design, motion design
CAMPAIGN RESULTS:
15.5M WeTransfer.com impressions, 1.5M social campaign reach, 285,674 clickthroughs
09
We helped Nike x Jordan share the story of a group of talented teen athletes in Los Angeles through a social campaign and zine.
CLIENT: Nike x Jordan
TEAM: Made at Stink Studios. Production: Michael Quinones.
Creative: Ian Watt, Sara Haas, Steven Olimpio.
ROLE: graphic design, art direction, still photography
10
We created a global, cooperative, mini-game for a 10-week Pokémon marathon on live-streaming platform Twitch.
CLIENT: Twitch
TEAM: Made at Stink Studios. Production: John Mendoza, Paul Muhlbach.
Creative: Tim Blount, Sara Haas, Jules Kris. Development: Mick Coelho, Will Kent-Daggett.
ROLE: visual design, interaction design, motion design
11
We helped revelers ring in 2019 with a special pack of AR filters, stickers, frames, and backgrounds on Facebook.
CLIENT: Facebook
TEAM: Made at Stink Studios. Production: Jacinte Faria, Julianne Pak.
Creative: Tim Blount, Sara Haas, Jules Kris, Esther Park, Sunday Tagliasacchi.
ROLE: art direction, motion design
01
Things to do at 3am is an ambient, choose-your-own-adventure style video game set in the liminal spaces of the very early morning.
Score by Nate Schwartz
Special thanks to Chandler McWilliams
Exhibited at the New Wight Gallery, Summer 2017
02
Strata is a mixed-media video installation about gaining the vocabulary necessary for positive growth and self-acceptance.
Special thanks to Tuang T., curator
Exhibited at Open Plan Collective, Summer 2019
03
Contact Sheet is a 10+ years running film photography project. From Tomball, TX to London, England, my friends and I came of age on 35mm.
